Besides having a huge impact on your audience, #video marketing software can also help improve your website's search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos, shows the site's commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your #videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.
There are several #video marketing #software packages available so I have selected a few of the most popular and widely used to review.
EasyVideoSuite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:
- Basic video recording from the screen or via webcam.
- Ability to add 'Buy Now' and other call to action buttons.
- Creation of timed events around the video to captivate your audience.
- SEO features.
- Video conversion.
- Advanced video marketing statistics.
- Split testing and much more.
Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don't have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.
The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:
- 20+ premium video skins.
- Widgetized support.
- Amazon3 direct linking.
- Mobile format URL support.
- HTML5 support.
- Viral social buttons.
Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.
Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel's popularity. Some of Tube Toolbox's features are:
- Automated friend requests.
- Message and video.
- Audience targeting.
- Gathering features.
Best of all, Tube Toolbox always complies with YouTube's terms of service so you can rest easy your videos will by accepted by YouTube.
The last video marketing software we will review is SociVidz. SociVidz is a new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.
Here is a list of some of the features SociVidz offers:
- Add soundtracks, voice-overs, intro clips, transitions, zoom/pan effects +++
- Edit, manipulate, split videos and perform various audio and video changes
- Video keyword research
- Video competition analyses research
- Google & YouTube video ranking analyses
- Upload videos to multiple video Uploading sites
- Get social signals, embeds and shares from multiple Social Media sites
- Create authority link wheels
- Get YouTube video views, likes, comments and subscribers (crowd marketing)
- Search and download creative common images and videos
- Multi-threaded, light weight and fast
- And Much More
Syndicating video is an extremely effective way of drastically improving your brand or business's reach and improving how many people know about your existence. However, it is critical that you don't use these syndication services to spam your company or products online. If used poorly, you can risk making your business look suspicious and unprofessional. You can also risk a search engine penalty if you use questionable SEO tactics when submitting your videos such as over-stuffing keywords and other metadata.
In summary, there are many video marketing software packages available and the above are merely a sampling of the most popular. As you can see, video marketing is a very valuable tool for internet marketers. They simplify the process, add important features that enhance your online marketing, automate much of the process and most importantly, they improve your ability to increase your search engine rankings, grow your brand, advertise your product and increase your success as an internet marketer.